At a media briefing held at the Samsung Electronics Press Room in Jung-gu, Seoul on the 23rd, Shim Hwang-yoon, Head of New Computing Hardware Development Group 2 of Samsung Electronics’ MX Division, said, “The Galaxy Book 3 series, which aims to be the best of the best in terms of both performance and quality, has 2.5 times more performance than its predecessor. We recorded sales," he said.


Galaxy Book 3,

Using the Galaxy Book 3 Ultra with a Galaxy device. Photo courtesy of Samsung Electronics.


The Galaxy Book Series, which was released with the Galaxy S23 last February, is gaining popularity with its outstanding performance and competitive price. Despite the application of the latest Intel 13th generation central processing unit (CPU) as well as an organic light emitting diode (OLED) 120Hz display, it is evaluated to have high cost-effectiveness. 


In particular, as it became known that Roh Tae-moon, head of the MX division of Samsung Electronics, took care of the development process meticulously, netizens called it 'Roh Tae-moon (Roh Tae-moon + Galaxy Book)' and received more attention than the 'main character' Galaxy S23 at the time of the Unpack event.


Samsung Electronics, which is a follower in the global PC market, is taking advantage of its position as the world's No. 1 smartphone market and putting organic connectivity with the Galaxy ecosystem at the forefront as the biggest strength of the Galaxy Book series. 


From the UX design of the Galaxy Book 3, the MZ generation, who are more familiar with smartphones than PCs, was considered. “Unlike the PC generation in their 40s and 50s, the MZ generation is more familiar with smartphones and is uncomfortable with PCs,” said Shim. made,” he said.


In fact, the Galaxy Book 3 can use Quick Share as if it were the same device as photos and videos on the smartphone. You can control your smartphone or tablet with the Galaxy Book keyboard and touchpad, and use the Galaxy Tab as an extended monitor. Collaboration with MS and Google also provides smooth connectivity between Windows and Android devices. “We redesigned the motherboard eight times to satisfy both performance and portability,” said Shim. We focused on providing usability,” he emphasized.


Shim Hwang-Yoon, head of New Computing Hardware Development Group 2 of Samsung Electronics' MX Division, introduces the development process of the 'Galaxy Book 3 Ultra' at the Samsung Electronics Press Room in Taepyeongro Building, Jung-gu, Seoul on the 23rd. Reporter Oh Seung-hyun



The technology accumulated in the development of the Galaxy smartphone is also helping to improve the performance of the Galaxy Book. The Galaxy Book 3 applied the Galaxy smartphone reliability test to enhance durability and performance continuity. 


In addition, it secured mass production and quality stability by utilizing hardware parts and software technology competitiveness applied to smartphones. It is said that the battery cell of the Galaxy Book 3 and the Galaxy smartphone is also shared to increase the battery life of the laptop. Galaxy smartphone image improvement software was also applied to the camera to improve hiding, correction, and auto framing. “At the MX division level, we applied the experience and technology of Galaxy devices as they are from basic devices to memory, sensor, and battery to enhance quality and price competitiveness,” said Shim. “We will continue to introduce products that set new premium standards in the PC market,” he said.